FreshTag Smart Product Concept
Designing a Simple Solution to Reduce Food Waste
FreshTag is a smart food tracking concept built around solving a clear consumer problem and reducing waste through simple design. I focused on identifying the behavior gap, validating it through research, and shaping a product idea that aligns with convenience and sustainability trends. It demonstrates my ability to turn insights into a marketable concept that fits real user needs.
Alice Restaurant CRM Strategy
Building a Customer Experience System That Drives Loyalty
This CRM project strengthened my ability to apply marketing strategy to improve customer experience in a competitive market. I helped define a clear CRM vision, map guest touchpoints, and build workflows that support retention and personalization. The work highlights my skill in connecting data, technology, and marketing to create stronger customer relationships.
NODO Brand Strategy
Elevating an Italian Dining Brand Through Insight and Identity
This brand strategy project focused on repositioning an Italian restaurant by analyzing competitors, defining the target customer, and building a strong brand concept. I worked on shaping a clear positioning approach supported by branding, consumer insights, and promotional tactics. It shows my ability to use strategic thinking to elevate a hospitality brand.
EPISA Website Development Project
Building a Full Digital Presence From the Ground Up
I designed and developed EPISA’s entire website from scratch, creating the structure, layout, copy, and visuals for each section. This included organizing product information, writing clear service descriptions, designing graphics, and ensuring the brand looked modern and professional online. The project strengthened EPISA’s digital identity and provided the company with a complete and easy to navigate online platform.
Capstone Project: Ciudad Maderas
Developing a Research Driven Marketing Strategy for Real Estate
For this capstone, I helped build a full marketing analysis for a real estate company by defining the audience, identifying key insights, and developing strategic recommendations. Working on the SWOT, PEST, and digital execution strengthened my skills in research, consumer profiling, and strategy development that supports brand growth and customer acquisition.
Humber Golf Pop Up Strategy
Creating a Community Driven Retail Experience
This project focused on creating a sales strategy and pop up experience for the Humber Golf Community. I worked on positioning the merch around belonging and community, built value driven product bundles, and used experiential elements to attract traffic and boost conversions. The strategy combined pricing, merchandising, and social engagement to create a pop up that felt memorable and aligned with the brand.
Wendy’s Marketing Plan
Repositioning Freshness Through Integrated Marketing Strategy
This project focused on creating an integrated marketing strategy for Wendy’s through brand analysis, audience definition, and a complete media plan. I worked on positioning the brand around freshness and customization while building digital campaigns, promotions, and engagement tactics. It highlights my ability to turn market insights into a structured marketing communications plan that strengthens visibility and customer loyalty.
Wine Company Landing Page
Creating a High Impact Digital Experience for an Emerging Brand
For this landing page, I created a brand focused digital experience by combining storytelling, product presentation, and a clear promotional offer. The layout guides users toward action while reinforcing the brand’s identity and heritage. This project reflects my ability to design marketing assets that balance aesthetics and conversion.
EPISA Product Catalog
Transforming Technical Information Into Clear Marketing Content
During my internship, I created a full product catalog that organized industrial equipment in a clear, accessible way for customers. I focused on presenting each product line with simple, informative descriptions to support sales conversations. This project helped me practice turning technical information into marketing friendly content.
EQUIMASE Social Media Content Design
Developing Clear and Professional Visuals for an Industrial Brand
During my internship at EQUIMASE, I created branded visual content for social media to strengthen the company’s online presence and improve customer communication. I designed pieces like contact information posts and location graphics that help the brand look more professional, accessible, and trustworthy. These visuals support the company’s marketing goals by making information easy to understand and by keeping the brand consistent across platforms.
Email Marketing Portfolio
Crafting Targeted Email Campaigns for Engagement and Conversion
This portfolio includes real and sample email campaigns covering welcome flows, product launches, newsletters, and lifestyle promotions. It demonstrates my ability to write conversion focused copy, adapt tone across industries, and use email as a strategic channel for engagement and retention.
Google My Business Setup for Krave Granola
Improving Local Visibility Through Strategic Profile Optimization
This proposal breaks down the process of setting up and optimizing a Google My Business profile for a small brand. I focused on improving discoverability, keeping business information consistent, and creating visuals for posts. It reflects my ability to use local SEO basics and strengthen a brand’s online presence.