I’m a marketing graduate passionate about digital marketing, content strategy, and performance analytics. Through internships, client projects, and growing a creator brand from scratch, I’ve learned how to combine creativity with data to build campaigns that connect with audiences and deliver measurable results. I’m always looking for new ways to solve problems, tell better stories, and create work that makes an impact.



Professional Experience

Social Media & Digital Marketing StrategistPippa Pet Creator Brand

Mar 2026 – Present · Toronto, ON

  • Co-launched and grew a creator brand to 5.1K+ followers.
  • Generated 625K+ impressions, 396K+ reach, and 84.7K+ engagements.
  • Produced 90+ short form videos and optimized content using performance insights.
  • Collaborated with partner brands on sponsored campaigns and promotional content.

Marketing & Social Media Intern EPISA

May 2025 – Aug 2025 · Remote

  • Established the company’s social media presence across Instagram and Facebook.
  • Produced 50+ branded content assets for digital marketing campaigns.
  • Analyzed performance insights to improve engagement and content strategy.
  • Supported marketing initiatives through competitor research and brand analysis.

Marketing Projects

YMCA × Humber

Marketing Strategy Campaign

Jan 2026 – Apr 2026

Developed a full funnel marketing strategy to increase community engagement through audience segmentation, customer journey mapping, positioning, and KPI driven campaign recommendations.

Skills: Marketing Strategy • Consumer Research • Customer Journey • Positioning • Campaign Planning

Omnicom × Humber

Media Strategy

Jan 2026 – Mar 2026

Created a data driven media strategy backed by market research, audience insights, channel planning, and campaign recommendations to maximize reach and engagement.

Skills: Media Planning • Audience Analysis • Market Research • Campaign Strategy

NODO × Humber

Brand Audit & Repositioning

Sep 2024 – Dec 2024

Conducted consumer and competitor research to evaluate NODO’s market position and developed a refreshed brand strategy to strengthen positioning and enhance the customer experience.

Skills: Brand Strategy • Competitive Analysis • Consumer Insights • Brand Positioning